The 7 Most Common Myths About Digital Marketing
What’s the first thing that springs to mind when you hear the words `digital marketing’? This is just a wild stab in the dark, but we’re guessing you’re not feeling all warm and fuzzy about the concept. Digital marketing has a bad rap. It’s not (always) fully deserved, so in this blog we’re going to […]
10 common website mistakes and how to avoid them
Here at Pumpkin, we’ve seen a lot of websites. More websites than most people should have to see in a lifetime, to be honest. Some are awash with bells and whistles. Others are so sparse that you expect tumbleweed to roll across the screen at any moment. Anyway, the fact is, there are lots of […]
Organic search or PPC: Which is better?
You want to be seen by potential customers on search engine results pages. You have two choices. Get your website ranking organically, or go down the paid route with pay-per-click (PPC). Both options have the same overall goal — generating revenue from the new business they bring in. What’s the best way to achieve that […]
7 tips on how to write website content which converts
You have by far the most exquisite website on the internet. It makes you feel all warm and gooey when you look at it. You gasp with pleasure at its loveliness. OK, here’s the thing: Unless your website converts visitors into customers, its beauty doesn’t amount to a hill of beans. On its own, website […]
