Website design, build and SEO for a South Coast groundworks and civils contractor

The challenge

SLS Construction delivers groundworks, civils, highways, utilities and labour supply across Hampshire, Surrey and West Sussex. Their old website mostly reached people who already knew the name. Contractors searching for the work, rather than for SLS, weren’t finding them.

What we did

• Designed and built a new website, launched in May 2026, with a dedicated page for each of the five services
• Wrote search-focused copy around the terms buyers actually use
• Published case studies from real SLS jobs, from school sites to M27 bridge excavations
• Set up enquiry and phone-click tracking so every lead can be traced
• Ongoing SEO: monthly reporting, content and local search work

The results

Within three months, a national EV charging contractor found SLS through Google, called Richard directly and complimented the website. SLS have now joined their supply chain.

A month later, Richard emailed again: “New client through Google – your magic is working.”

Behind those enquiries, between May and August 2026:

• +45% clicks from Google (55 to 80 a month)
• +32% visits from organic search (100 to 132 a month)
• Page 1 for “labour supplier”, up from page 3 in June

Why it matters

SLS’s best new client didn’t come from cold calls or tenders. It came from a contractor in the north searching for help on the South Coast and finding a website that gave them the confidence to pick up the phone.

Want your website to bring in work you’d never find on your own? Talk to Pumpkin.