SEO and content strategy
The aim of SEO is to expose your website content to more people.
SEO in plain, straightforward English
At Pumpkin, we can create a workable, solid SEO and content strategy for you.
The aim of SEO — search engine optimisation — is to expose your website content to more people. Now, let’s get this out of the way:
Can we promise the top of page 1 in a nanosecond?
No, absolutely not.
SEO Strategy
An effective SEO strategy is an ongoing process. The good news is that we’re experts on that process, and it’s our job to make it work successfully for you. How, exactly?
In short, we make your website speak clearly to Google’s ranking robots and (importantly) to the real-life humans who visit it.
Call Neil and Sonya on 01489 590 092 and we’ll talk you through it. If you prefer to write, just hit the big button.
- Call Neil and Sonya on 01489 590092 or just hit the big button.
More about SEO… without the rocket science thing
Contrary to what some agencies may say, SEO isn’t rocket science. The basic principles are simple:
Firstly, you deliver a good experience to website visitors. Secondly, you clearly show Google that you’re doing it.
To start, you’ll get a technical site audit. After that, we will:
- Remove or fix technical SEO hurdles such as site speed, broken links, indexing issues, the dreaded 404 errors
- Improve your website’s overall user experience
- Research keywords, and rearrange content to include and highlight them
- Check, optimise and validate your Google business profile
That’s all good for SEO… but it’s not enough.
Website content (and yes, backlinks)
When it comes to SEO, content is still King. Specifically, you’re after helpful, reliable, people-first content because reader engagement is Queen.
How it works is up to you.
- DIY content templates — If you enjoy writing, we’ll create a straightforward optimised content strategy, complete with easy-to-follow templates. And if writing isn’t your thing…
- That’s fine. Our professional SEO copywriting team will create high-quality, engaging, optimised content for you. It saves time and effort, and it’s guaranteed to work.
What about backlinks? You’ll get straightforward, expert guidance on where and how to gain relevant, quality backlinks — and actually, on anything else regarding SEO.
Working as a whole, this combined SEO strategy gets brilliant, measurable results. Page 1 in a few days? No. We do things properly.
- Call Neil and Sonya on 01489 590092 or just hit the big button.
What else? Why not ask about us:
Facebook ads
Google ads
What do people say?
New website for the Intensive Care National Audit & Research Centre (ICNARC)
ICNARC wanted a new website with a cleaner look and user-friendly navigation. This was a complex website. It required multi-functionality while remaining incredibly easy to use. Their staff regularly update the website so, importantly, it also had to be simple for them to add new content. Find out how we managed it.
Rick Stein’s new website
Rick Stein’s previous website was 7 years old and in need of a fresh look and feel. During lockdown, we were asked to update it. The deadline was challenging — 2 months — but we did it. In fact, we launched Rick’s new website, combining WordPress and Shopify, within just 6 weeks.
