SEO and content strategy

The aim of SEO is to expose your website content to more people.

SEO in plain, straightforward English

At Pumpkin, we can create a workable, solid SEO and content strategy for you.

The aim of SEO — search engine optimisation — is to expose your website content to more people. Now, let’s get this out of the way:

Can we promise the top of page 1 in a nanosecond?

No, absolutely not.

SEO Strategy

An effective SEO strategy is an ongoing process. The good news is that we’re experts on that process, and it’s our job to make it work successfully for you. How, exactly?

In short, we make your website speak clearly to Google’s ranking robots and (importantly) to the real-life humans who visit it.

Call Neil and Sonya on 01489 590 092 and we’ll talk you through it. If you prefer to write, just hit the big button.

More about SEO… without the rocket science thing

Contrary to what some agencies may say, SEO isn’t rocket science. The basic principles are simple:

Firstly, you deliver a good experience to website visitors. Secondly, you clearly show Google that you’re doing it.

To start, you’ll get a technical site audit. After that, we will:

Remove or fix technical SEO hurdles such as site speed, broken links, indexing issues, the dreaded 404 errors
Improve your website’s overall user experience
Research keywords, and rearrange content to include and highlight them
Check, optimise and validate your Google business profile

That’s all good for SEO… but it’s not enough.

Website content (and yes, backlinks)

When it comes to SEO, content is still King. Specifically, you’re after helpful, reliable, people-first content because reader engagement is Queen.

How it works is up to you.

What about backlinks? You’ll get straightforward, expert guidance on where and how to gain relevant, quality backlinks — and actually, on anything else regarding SEO.

Working as a whole, this combined SEO strategy gets brilliant, measurable results. Page 1 in a few days? No. We do things properly.

What else? Why not ask about us:

Facebook ads

It's easy to waste money on Facebook ads. With our expertise, your investment reaps a guaranteed return.

Find out more

Google ads

Intelligent keyword research, persuasive landing pages and conversion tracking. Your ad spend is worth every penny.

Find out more

What do people say?

"Our New Website and SEO strategy was transformational. We have had so many bookings through the website and from people who have found us through Google and Social Media, to the extent that we are full for the next 6 months of weekend bookings."

Jennifer Burgis

Owner - Burton Springs Fishing and Holidays

"Thanks for all the work on the new website. My team report the best executed, most straight forward and well-supported launch of a new website they have experienced and this is our number 4!"

Martin Ingram

Managing Director - Josef Seibel UK Ltd

"Pumpkin's knowledge and expertise has helped us create a thriving and effective e-commerce platform. The teamwork has been outstanding and we have developed a really strong partnership with Pumpkin, which we hope to build on in the future."

Sarah Collins

Marketing Manager - Rick Stein

"We are a corporate finance firm based in Knightsbridge with few IT or website skills. We rely on Pumpkin to look after us to ensure the smooth running of our website and communication systems. Their calm manner and detailed knowledge make this aspect of our business stress free leaving us to free to look after our advisory clients."

Richard Hines

Founder - Hines Associates Ltd

Pumpkin have done a superb job managing and refining our PPC campaigns. They have set up excellent analytic systems allowing us to accurately judge the online demand for our services and also know the effectiveness of the various forms of advertising we use. Their SEO campaign has greatly improved our natural search rankings and gained us countless new customers.

Penny Searles

CEO - Smart Drivers Club

Our latest projects

New website for the Intensive Care National Audit & Research Centre (ICNARC)

ICNARC wanted a new website with a cleaner look and user-friendly navigation. This was a complex website. It required multi-functionality while remaining incredibly easy to use. Their staff regularly update the website so, importantly, it also had to be simple for them to add new content. Find out how we managed it.

Rick Stein’s new website

Rick Stein’s previous website was 7 years old and in need of a fresh look and feel. During lockdown, we were asked to update it. The deadline was challenging — 2 months — but we did it. In fact, we launched Rick’s new website, combining WordPress and Shopify, within just 6 weeks.